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=== North towards Ferrara, Padova and Venice on A13 ===
You have to get to the first service area on the highway about 20 kms from the centre. It is called ''Castel Bentivoglio''. There is a bus stop close by, called ''Bentivoglio Zona industriale Barche'' (often abbreviated like ''Bentivoglio Z. i. Barche''). Some of the bus lines only go few times a day, mainly in the morning and evening, taking (very helpful) workers to work and back home. Easiest is to take #376 or #377 which go directly from the Bologna central bus station 4-6 times a day (timetable: [http://www.atc.bo.it/orari_percorsi/linee/pdf/atc_01376.pdf]). You can also use the route planner of the Bologna public transport company here: [http://www.atc.bo.it/orari_percorsi/planner/plannerEN.asp]. For the arrival town, put ''Bentivoglio'', for the stop: ''Bentivoglio Z. i. Barche''.
From the bus stop, you take the road parallel to the highway. You pass some factories, the highway should be behind them. After 500 m there is a crossroad to the right. The service area is just at the end of it. There is a fence, but I had no problem of getting in, the door was open. If it is closed, you can try to ring or ask for the help of the 'locals'.